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Take a bundle deal that triples users

Strategy · Quick call · Hard · about 5 minutes

A collaboration platform offers to bundle your design tool to its catalogue, tripling your registered users overnight. The price is a stripped free tier, their branding, and a roadmap veto. Your power users, the agencies who made you, would see the product dilute. They want an answer in two weeks. Do you take it, and what would the mistake be?

How to answer a quick call: Say the goal and what a good outcome looks like; Say what you are giving up, and why it is worth it; Say what you would do first, and who has to agree; Name the metric and the threshold that would change your mind.

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