Grow Swiggy food revenue by 20% with product
Strategy · Case · Hard · about 20 minutes
You are the PM for Swiggy food delivery and the target is 20% more revenue, mostly through product rather than paid marketing. Break revenue into its parts, pick the lever you would pull first, and say why coupons are not the answer.
Asked in product manager interview loops like Swiggy.
How to answer a case: Restate the goal, who it is for and what success looks like; Ask the two questions that change your answer; Lay out two or three options and what each gives up; Pick one, say why and name the first step; Name the metric, the threshold you would act on and the risk you would watch.
What this question tests
- Strategy and Business Judgment
- Prioritisation and Trade-off
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