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After blocking Muse, Amazon now lets users text Alexa to help them shop

TechCrunch · AI products · Read No. 23, 7 November 2026

Summary by AI: Amazon is introducing a feature that allows users to text Alexa to assist with shopping. The update will roll out to millions of users in the coming weeks.

The call, by AI: Amazon chose to let users text Alexa to shop, betting on voice and messaging as the next interface for commerce.

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